Nike Nike, Inc. - 3411 Words

Nike was originally named Blue Ribbon Sport when Bill Bowerman and Phil Knight founded it in 1964. In 1971, the company was renamed to what is known today as Nike, Inc. The word â€Å"Nike† is taken from the goddess of victory in Greek mythology. The company’s focus was to sell running shoes priced at low cost that was made by a Japanese manufacturer. In the 1970s, the company incorporated and started selling shoes under the Nike brand with its trademark logo, the â€Å"Swoosh† designed by Carolyn Davidson. By the 1980s, it had gained 50% market share in the United States. Today, Nike has over 700 stores worldwide along with corporate offices in 45 countries and is considered part of the textile industry that engages in selling of footwear, apparel, sporting equipment and accessories. According to Forbes, Nike was named the most valuable business in sports and reported revenues over $25 billion in 2013 with assets worth over $18 billion.1 Nike contracts ou t the manufacturing of its products and in the past it has chosen to do so in countries across the globe in South America, North America, Eastern Europe, Africa, and Asia. Nike often chooses suppliers in low-wage countries so that the company can keep the production cost low. Nike Inc., although headquartered in Beaverton, Oregon, outsources the production of its products around the world. Overseas, Nike pays the local minimum wage in the respective countries. However, the issue is that often the minimum wage in theseShow MoreRelatedNike : Nike, Inc.1965 Words   |  8 PagesNike, Inc. NIKE, Inc. â€Å"was founded by William Jay Bowerman and Philip H. Knight in 1964 and is headquartered in Beaverton, OR† (Nike, Inc.). NIKE, Inc. concentrates on NIKE Brand and Jordan Brand products divided in seven key categories: Nike sportswear, football, action sports, women and men’s training, basketball and running. The operating segments for its Brand are: North America, China, Japan, Western, Central Eastern Europe and Emerging Markets. Its wholly-owned subsidiaries include ConverseRead MoreNike And Challenges Of Nike Inc. Essay1349 Words   |  6 PagesSummary Nike was founded in 1972 by Philip Knight and Bill Bowerman. The focus of this report would be an analysis of how Nike’s manages and delivers its service to its customers. It also looks into Nike’s emphasis on its product quality and innovative design to meet the ever changing consumer preferences. By looking at its current strategies that Nike adopt and its appropriateness, this report will provide you a better understanding on how consumer see Nike and challenges that Nike Inc. faces.Read MoreNike Inc.4013 Words   |  17 Pagesis Nike Inc. I chose to do my research on Nike because I am for one, very much interested in Nike, and secondly I am very interested in Nike s clothing, shoes, and accessory line. br brBasketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE alsoRead MoreCompany Overview: Nike, INC1106 Words   |  4 PagesNike, Inc. is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. NIKE, Inc. sells, distributes and licenses its products in approximately 200 countries around the world. NIKE focuses its products in seven key categories: Running, Basketball, Soccer, Men’s Training, Women’s Training, NIKE Sportswear and Action sports. NIKE sells products through its NIKE Brand and Affiliate Brands (ConverseRead MoreNike s Business Model : Nike Inc.1430 Words   |  6 PagesNike Inc. is a multinational athletic sportswear corporation that produces a wide range of both menâ €™s and women’s footwear, clothing, equipment and accessories. It is also globally the largest seller of such garments, selling to approximately 19,000 retailers in the USA, as well as in 140 other countries around the world. Of course with such territory Nike has become a huge target to a broad range of campaigning non-governmental organizations and journalists as significant representation of businessRead MoreTaking a Look at Nike Inc.974 Words   |  4 PagesBrief Overview Nike, Inc. is a multinational corporation that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for a variety of sports and fitness activities. In 1964, it started its empire as a company that distributed Japanese running shoes, Tiger, in the United States with the name Blue Ribbon Sports in 1964. Nike founders—Bill Bowerman and Phil Knight—had a great coach-student relationship when both were still at University of Oregon; Bowerman wasRead MoreAn Evaluation Of Nike Inc.5734 Words   |  23 PagesNike Inc: Eric Eichman Patten University 7/10/15 NIKE INC 2 Table of Contents 1.0 Introduction ............................................................................................... 4 2.0 Copies of the Nike Inc’s financial statements ................................................ 6 3.0 An evaluation of Nike Inc’s financial stability ............................................... 8 a. Nike Inc’s financial stability ......................................................................Read MoreNike Inc. Case Study2161 Words   |  9 PagesNike, Inc. : Case Study in Operations Management MGT 441 Prepared for: Dr. Davidson, Concord University Prepared by: Jeremiah Nelson Johnathan Coleman Emily O’Dell December 4th, 2012 Introduction Low-cost, time-efficient manufacturing of goods is a key feature of a successful production company in today’s competitive global economy. Operations management, often abbreviated in the business world as OM, is defined as â€Å"...the set of activities that creates value in the form of goodsRead MorePrinciples of Marketing: Nike Inc9497 Words   |  38 PagesNike’s pricing Strategies 20 Price versus Promotion Matrix 21 Price versus Quality Matrix 22 Place (Distribution) 23 Nike -Direct Marketing 24 Nike - Indirect Marketing (Wholesalers amp; Retailers) 25 Value added services – Intermediaries 25 Distribution strategies 25 Promotion 26 Nike’s promotional strategies 27 Communication Model 28 SWOT ANALYSIS OF NIKE INCORPORATED 30 Strengths: 30 Strong Brand Image 30 Supplier Diversity 30 High Growth 31 Weakness: 31 Recent SetbacksRead MoreStrategic Analysis of Nike Inc12147 Words   |  49 PagesPositionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.30 Strategic PlanÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..p.33 ConclusionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...p.38 LIST OF EXHIBITS Sales Trends GraphÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…p.5 Net Income Trends GraphÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.5 Nike Board of Directors TableÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...p.11 Table of Key Financial RatiosÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...p.22 Net Income Trend GraphÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…..p.24 Primary Strategic Match Position ChartÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..p.30 Industry